Started by a Mexican couple, Ardyss International Inc started marketing its business in full in 1990. The company has branches in Mexico and several states in the US. This company had basically indulged in the business of garment section and later it diversified in to cosmetic., personal care, nutrition and reshaping divisions too.
The ArdyssLife was successful in developing its Bounced Checks products I the garment and re shaping divisions for both men and women. This company developed its body magic 2 step system in which the company was successful. This product was designed in such a way that made users look fit and shape. The most premium features of this program was it give the best looks physically by reducing the waist sizes and giving u the best shape to the individuals.
With the success of this primary product, the company also started selling cosmetics and skin care products that promoted youthful looking skin. Soon, it also started selling multivitamin, nutritional and weight-loss products that contribute to overall body health. While it was known that Ardyss dealt in innovative products, most consumers didn’t have a full picture of the products they used and their complete benefits.
The company lacked in marketing techniques; this resulted in lack of enough product information. The key to success is not just a winning product; but also effective marketing. ArdyssLife lacked in this. The company followed a direct marketing strategy by avoiding the middle men and retailers so the consumer was more benefited.
The modern marketing followed by the company was not implemented in the proper way .the substitute products in the market were not as good as the products here but marketing stratergies implemented by the company were poor. The success of the product does not depend upon the manufacturer but it totally depends upon the marketing tips and ways in which the product is marketed. Ardyss needs a fundamental change in its marketing technique in order to make the product information reach customers completely.
Marketing is the only feature strategy that must be implemented in to bring the success of the product in the market. The basic marketing and advertising the product can lead as a competition in the market. So the company must concentrate and pay more attention in the marketing field so it the end user are made to know about the product and its features. the lack of information is also a big drawback leading to the failure of the product in the market.
