LinkedIn, Twitter and Facebook are the ‘three kings’ in social marketing today. Without a doubt these three are the more popular go to spots for most marketers, or business owners to spread the news about their business.
LinkedIn is often and mostly associated with business purposes. Unlike Facebook where a majority of the people goes to play games and keep them updated with their friends, LinkedIn is mainly focused on businesses and networking. Twitter is usually used to broadcast mini messages to your followers and so more and more businesses are looking into using twitter as well to grow their business.
Below are a few great ideas on how both online and offline business owners can use these three popular platforms to grow their business.
Let’s begin with twitter.
To use twitter to its full potential, it is advisable to build your followers to a sizable amount first. However, building a huge following with twitter (although the tasks are not too hard) may take up a lot of time. Which is why one should always try to outsource this to those the professionals if you do not want to waste time building the followers yourself.
Twitter can be used to build your brand. Whenever you tweet about something that is relevant to your business, you project yourself as an expert in your field. Using twitter you can make your opinions heard, and you can use it to start conversations.
Another great reason to use twitter is so that you can use it to broadcast notifications about any timely information about your products. It could be a product update, it could be a new product launch, and it could be a Christmas gift. Twitter will be very useful when it comes to sending notifications to your audience.
Last but not least, marketers have been using twitter to drive a somewhat targeted traffic to their own site. When you build these followers, you are actually, in many ways… building a list. This list will later on turn into your traffic to your websites. In fact, many expert marketers think that twitter traffic is very responsive and when used with the correct methods, you will find that this twitter traffic can be very profitable.
Next we should look at Facebook.
We all know what the main purpose of Facebook is and that is for socializing. People usually log on to Facebook to play games, and to meet new people, and to connect with old acquaintances. However, because the traffic on Facebook is so huge, marketers have now turned their attention to utilize Facebook as a tool to improve their business. This is no surprise considering that Facebook will most likely have potential prospects that you are looking for.
Using Facebook to build your online presence means that you can actually reach people around the globe. Your Facebook fan page is connected not just to your local fans but to those around the entire globe as well. This is a great thing for most businesses because doing this prior to Facebook is rather hard and costly.
When you have a Facebook page, all you need to do is to build the initial following to your page and later on your fans will continue to grow virally with each post that you do on the page. The best way to go about doing this is to use the Facebook’s ad at first and post regularly later on, when you have a sizable amount of fans in your page.
Another great way to advertise for more prospects is to take advantage of the targeting systems in their Facebook Social Ads. The targeting system has the capability of laser targeting the traffic that you want for your offers and thus increasing the chance of conversions, which ultimately means more money for you.
Finally, we get to take a look at LinkedIn.
LinkedIn is very business oriented. This is always good news for us business owners and marketers alike. One of the most immediate benefits for using LinkedIn is that since they are a business focused platform, the tools that they provide is very helpful to business owners.
You can use LinkedIn’s integrated tool to get answers from your contracts. For example, you can treat it as a survey, or you could use it to find out more about what your target market wants by asking the right questions.
Another good benefit of Linked in is that you can list your business in their built in directory. This makes it easy for people to locate your business online. Your friends and peers can quickly find you and learn more about your company if they do a search for you on LinkedIn. When it comes to building your business, you will want people to be able to find more about you as easily as possible.
Perhaps one of the best ways to use LinkedIn is to use their LinkedIn answers to answer questions that might arise. This can easily show people your expertise and brand yourself as someone who actually knows what you are talking about in your industry. This is a perfect method to network with others while subtly showing others that they can trust you because are knowledgeable in your field.
When it comes to all these platforms, there are always pros and cons to them. The most natural thing you can do is for your business is to try and utilize all three of these social sites to improve your business. It does take time to get noticed but once your business takes off in any of these social sites, you will see your profit chart soar, which is what most businesses want to see in their own charts.
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