Jan 02

Social Media Marketing

Social Media Marketing – The 10 Social Media Laws of Facebook Businesses today are acknowledging the powerful dynamics of social media marketing to leverage on its features and techniques to boost company image and bottom lines. However, smart businesses should delve deeper on social media marketing to secure optimal results.

The 10 Social Media Laws of FacebookThere are 10 social media laws of Facebook which can benefit the business company that indulge in them.

1. Law of Visibility

Every modern business that wants to be a market leader in its industry must be visible on the Internet. The Facebook is an excellent platform to park in for a prominent web presence as it is visited by millions of consumers every day.

It is easy to convey any business message through Facebook. Hence, time is needed to get on Facebook and interact with the hordes of consumers online. It is necessary to have a “Facebook blueprint” that ensures quality time spent on Facebook to befriend someone new or touch base with acquaintances and associates.

It is imperative to upload a sufficient amount of pictures and relevant content every week to stay visible and remembered on Facebook. The Law of Visibility on Facebook demands the user or business owner to be SEEN and PRESENT on Facebook every day.

2. Law of Powerful Profile

The Facebook profile is a very powerful tool which must be manipulated to attract the right audience to be interested in the party. Other Facebook consumers would check out the Facebook profiles of individuals before adding them on their social media list.
The Facebook profile must contain interesting information about the individual to draw others closer and strike a strong relationship. However, a powerful profile is not solely based on its contents but what is does. The Facebook profile must be dynamic to interest the reader to get to know the profile owner with a positive action.

3. Law of Impactful Wall

The Facebook Wall is a very dynamic spot where a simple message can be splashed to make a strong impact. This wall is deemed as an important communication utility unlike the email. The Facebook Wall allows a “Brick-by-Brick” buildup of message that would raise the curiosity of the readers and prompt their response towards the message creator.

The Facebook Wall can be in text, graphics or video form depending on the message creator. Every event in life can be posted on the Wall to make a strong impact. The Wall is an excellent space for any individual who wants to be seen and heard across the Internet without being at many places.

It is a great Billboard to update one and all of the deepest emotions, thoughts and events in one’s life.

4. Law of Networking

Any individual or business can be part of Facebook and its extensive network that connects millions of members worldwide. There is always an easy access to any member of Facebook through this well established and facilitated network.

The dynamic Facebook structure allows an individual or business company to ‘meet up’ with thousands of people or leads in their Facebook network without incurring extra cost or time. A simple click on “settings” and “network” will open up doors of opportunities to secure more leads to business and build new bridges with new leads.

5. Law of Notifications

One significant social media marketing tool on Facebook is applying the available Facebook notification utility. This option is an integral tool of Facebook under “email” section. The notification option comprises people who are linked to the individual or business owner through tags, links and contents.

It is important to respond to the Facebook notifications to appreciate the list of followers or supporters in order to keep connected with them. Listings under notifications offer a treasure groove of potential leads for business opportunities.

6. Law of Link Lines

An interesting link on the Facebook can go viral in reaching untold audience in just minutes. Hence, it is not surprising that the Facebook link feature is highly sought after and well applied.

The link creator can post any link on the home page as the latest news feed. Businesses may capitalize on this feature to post a relevant business product image or incorporate a LIVE link on their services or product.

Interesting links would always gain approval and further forwards to reach a wider audience in minutes. This is excellent exposure for businesses that want to expand their web presence and circle of influence. It takes only a minute or less to send out interesting links to a host of individuals who would forward the links to their circle of influences to reach a wider audience for the web business.

7. Law of Groups

Web businesses that want to widen their circle of influence and leads must join Facebook groups. There is extreme power in Facebook groups where exposure, and more exposure, is bestowed on the members.

Initiative web business sites can start their own Facebook groups and invite potential leads to join where business updates and offerings can be easily disseminated to benefit the business. Web businesses that form their own Facebook groups can facilitate as administrators to control the group and contents disseminated to benefit the company.

8. Law of Events Attendance

Although the Facebook is an online social media, it is possible to mingle with the members at various events organized by different FB groups. The more events one attends through Facebook, the more business opportunities are generated for the company.

A Facebook event attendance opens a learning opportunity where new information can be reaped with a lucrative networking possibility to increase leads and enhance relations. Millions of people can be informed quickly and cost effectively to ensure an open door of high business potential for any business.

9. Law of Multimedia

It is important to include multimedia features in Facebook as people relate to photos, pictures, images and videos more readily than just text. Pictorial presentation is most preferred on Facebook where individuals can be ‘tagged’ for identification.

Tagging individuals in a photo is a form of identification with those who are in the circle of influence.

10. Law of News Feed

Social media marketing news feeds on Facebook is a dynamic feature which all businesses must learn to apply appropriately. This is a great vehicle for businesses to gain further exposure on the web with a prominent display of the brand information on the front page.

Social Media Marketing

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Dec 06

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You Can Still Get Free Website Traffic — Here's How! - Small Business Trends
Small Business TrendsYou Can Still Get Free Website Traffic — Here's How!Small Business TrendsA lot has been written on building up your social media following for exposure, branding and traffic. First Site Guide provides a very concise, yet comprehensive guide on building traffic to your site. It's awesome background information you'll be able ...
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Oct 23



Wirelessly Connect Your PC to Your Stereo Or TV
By Robert F Saunders


Before I start I’ll mention that I prefer to use a wired connection whenever possible. Wireless is subject to many sources of interference particularly in urban and some suburban areas where there are many different wireless signals that can interfere. Interference can come from cell phones and cellular phone towers. Even wireless devices in a nearby neighbor’s home or apartment can cause interference.

Let’s Get Started

I will show how to connect your PC wirelessly to your television. The best device I’ve been able to find for transmitting wireless audio to your stereo also includes a video adapter. The GWB-4000 Wireless PC to TV System by Grandtec was designed to allow computer presentations, games, and Internet browsing to be professionally shown on televisions or video projectors. The device is currently sold online for $149. (Wired connections can be done for under $30).

Grandtec provides with a complete with all the cables and connectors you need to connect your PC to your television and stereo system. They also include manuals for setting everything up, but I’ll discuss the process all the same.

Setup: Safety First

Remember to turn off your computer, stereo, and television when setting up this connection. Make sure the entire connection process is completed before turning on any of these devices. There’s little risk of hurting yourself, but your home electronics are much more sensitive.

Setup: The Basics

The Grandtec GWB-4000 has two boxes. One connects to the audio and video outputs on your computer, and the other box can be connected to the audio and video inputs of your television, or to the audio inputs on your home stereo. If you have a home audio-video receiver as part of your home entertainment system, the box can be connected to it as well. Each box has its own power adapter.

As with all wireless devices, they work best when there are few obstruction between the transmitter and the receiver. The GWB-4000 has a range of 125 to 150 feet, but too many walls and heavy appliances directly between the two boxes will reduce the reception quality. I’ve found microwave ovens and refrigerators put up the greatest interference. Try to imagine a line drawn straight between the two boxes and observe if any appliances are directly on that line. If yes, try to position the boxes so the imaginary line is as unobstructed as much possible. Position the two boxes as close to one another as possible.

Setup: The PC Side

The GWB-4000 kit has a box which connects to the back of your computer. Though the box has a range of 100 feet try to position it so there are few obstructions between it and the box that connects to your television.

Looking at the picture at right, you connect the provided PC audio (sound) cable to the lime-green colored line out connection on the back of your PC, and the other end of that cable goes to the mini phone stereo connection on the box.

If you are connecting to your television, disconnect your computer’s monitor cable from the back of the PC, the attach the provided VGA pass-through cable to the same connection on the PC. The other end of the cable connects to the scan converter connection on the box. You’ll see there’s a connection remaining on the pass-through cable for reattaching your PC’s monitor.

Connect the power adapter to the PC box and wall outlet or power strip/surge protector.

Setup: The TV Side

The TV box: The box that connects to the television or stereo has composite video out connection (yellow). Attach the provided composite video cable from that connection to the video in connection on your television or home audio-video receiver. They also have an alternate S-video connection. Use the S-video cable if you can for better picture quality.

There are red and white RCA audio (sound) connections oon the box. Attach the RCA cables provided to the appropriate color connection (red to red, white to white) and do the same to the any available audio in on your television or stereo.

Some of the more expensive stereo receivers and television sets have multiple connections, and you may see connections labeled “Video In 1″ and “Video In 2″. If you are using the GWB-4000 kit for audio and video make sure if you connect to “Video In 1″ that you also use “Audio In 1″. Mismatching numbers will either result in video without sound, or sound without video.

Turning It All On

Turn on your computer and your stereo or television and follow the instructions provided with the kit for getting the best sound and picture results possible for your setup. There are several different channels your GWB-4000 can transmit on, and you’ll want to find out which gives you the best results. Some urban areas might have more sources of interference. Also, be careful not to have the volume up to load on your TV or stereo, the initial volume levels on a PC can be loud and could damage your audio system on your TV or stereo, so always start out at a low volume before turning it up.

If you have any trouble, you might try contacting a home theater specialist in your area to help out.

Robert Saunders is a Computer & Internet Services professional. He has lectured at the City University of New York, for the Communication Workers of America Local 1180’s Retirees Division, the Consortium for Worker Education, and for Continuing Education on Long Island. He teaches Internet use, Research, Security, PC Maintenance, Viruses, Spyware, Adware, Fraud, ID Theft, PhotoShop, and Microsoft Office. His company, Skylark NetWorks, is in Merrick, New York. He blogs daily on Skylarking at where he writes and answers questions on the Internet, computers, and technology for users of all ages at Home, School, or in the Office.

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Students turn into problem solvers -
BurlingtonFreePress.comStudents turn into problem solversBurlingtonFreePress.comRN: I would love to think that growing up in Burlington, Vermont has impacted your passion for design and innovation. Is that even remotely true? LG: Burlington nurtured my ... an insight and innovation firm in Burlington. Connect with him at www ...
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Oct 23

Person Complaining

A business (be it offline or online) revolves around our customers. Because, let’s face it, there wouldn’t be a business if there weren’t any buyers to begin with.

It is the customers who create the demand, and in many cases a business is born to meet those demands be it through a product or service. Bottom line, the company exists to serve the customers.

The bigger the company, the bigger the customer base, and the higher the chance they are going to have one or more unhappy customers on their hands which is not surprising since even the most favorable celebrities in the world have haters. Businesses are no exception to this and sooner or later, you are going to have an unhappy customer in your hands.

So the big person complaining question here is…

How Are You Going To Deal With It?

Sometimes, an unhappy customer may just shrug off what bothered them, or some might have the decency to personally contact your business customer support to let you know what caused his or her dissatisfaction.

Other times, businesses are not so lucky. There are unhappy customers who make it their personal crusade to voice their dissatisfaction. Be it either to defame the company or just a desperate effort to be heard by the offending business or company or just to be taken more seriously.

Either way, these kinds of unhappy customers cannot be left unattended. They should be given attention as soon as possible to resolve the matter and situation before it spirals out of control.

In this digital age, news gets around fast, far and wide. Millions of people can be informed of companies’ wrongdoings in just a matter of seconds, and at the ease of a single mouse-click.

So when a company is faced with a negative comment on your website, or social network site, it is in your best interest to attend to the matter as soon as you find out about it.

Things can easily get out of hand and escalate beyond your control if not deal with at soon. It’s always better to deal with situations like these sooner than later.

Dealing With It Head On – Professionally

Okay, now you can see the negative comment posted on your company’s blog or Facebook wall. You are the admin of the page, and marking it for deletion is all too easy. And it is certainly tempting. But professionally, it is not the right thing to do.

If you do delete it, it will only act as a remedy and the underlying problem will still persist. Plus, many eyes would have already seen the complaint before you deleted it.

When they see your company has a tendency to deal with less-than-desirable situations by simply sweeping it under the rug, it can affect your company or business reputation in a negative way. It says a lot about your company, and unfortunately, not in a positive sense.

You can’t simply turn a blind eye and just ignore the comment either. You have to deal with it by showing a person you are actually dealing with it which is by giving what the person complaining exactly what he or she wants and that is a response.

First things first, (regardless if it your company’s fault or not) is to apologize because in the complainer’s eyes, it is indeed your fault or specifically your company’s.

And in many cases, a simple and open apology is all it takes for the person complaining to retract their negative comments or to drag this issue any further.

Next, after apologizing, address the situation by acknowledging the person complaining as well as the complaint. Remember to sound neutral and non-sarcastic. You have to sound professional at all times.

Sometimes it’s not what you say but how you say it is what matters the most. So watch your tone and language. Your job here is to subdue the situation, not heighten it.

Promise To Fix The Problem ? And Do It

If indeed the complaint was a real issue that your company may have overlooked, offer to fix the solution as soon as possible. Even better if you have already come up with a plan on how you are going to rectify the problem to prevent such inconveniences to re-occur in the future and then relay it there and then.

The person complaining and many others can then see that your company certainly listens to its customers by doing everything that they can to address the problem and coming up with a solution.

When you respond to a negative situation in a positive manner, this will improve the reputation of your company as many people will certainly be impressed on how professional you deal with the situation.

But if indeed you receive many negative comments regarding your business regularly, then it is certainly time to give a thorough study in the problem area. If there are many occurrences regarding the same problem then it’s something you really have to change or re-form.

Building A Positive Image

A company should also always make the effort to ask customers to provide feedback or testimonials regarding the company’s product or services.

That way, when people view the positive greatly outweighs the negative then the company’s reputation will not be severely or forever affected if the company is indeed hit by a negative situation.

Plus, a potential customer’s decision to hire a company’s service or purchasing a product from the company is greatly affected by the company’s current customer reviews.

When potential customers see that a company received a lot of praises from past customers, for their product or service, then it becomes less of a risk and therefore future potential buyers will most be likely to be buying from the said company.

Building a positive image for the company is important and has to be done constantly to seal the company’s reputation as a trustworthy and credible one.

Person Complaining

Therefore, take advantage of blogging today to improve your business.

Top 11 Reasons To Start A Blog! – Writing Skills

Check This Out Top 11 Reasons To Start A Blog!

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How to List Your Business on Apple's New 'Maps Connect' Portal - Entrepreneur
EntrepreneurHow to List Your Business on Apple's New 'Maps Connect' PortalEntrepreneurThat's right, Apple wants you to help improve its rinky-dink Maps app by manually adding your company -- and a bunch of its juicy defining data -- to the clunky app's local business listings. And, to give you a leg up in getting the job done, the ...Apple Maps Connect: Finally Can Control Your Business Listing On Apple MapsSearch Engine RoundtableApple launches Maps Connect to let businesses add details to their Maps listingtuaw.comApple Gives Business Local Listing Tool For MapsWebProNewsall 39 news articles »
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Oct 23

Money Online From Other Folks Branding Products

Making money online is a journey to success for many and the journey from zero to hero is actually something worth looking at in a more detailed manner to help you in your own journey for success. Here’s what happen typically to anyone who is trying to make money online.

First, you will start from nothing. And then from nothing you will learn everything you could for some time. After the learning phase is over, it is then that people will start trying to implement making money online what they have learnt. Unfortunately, the majority of the people who started internet marketing never got past the first stage (which is the learning part). If you can break through the learning phase and move on to the implementation phase than your chance of success is already considered higher than most of the people who tried their hands on internet marketing.

Continue reading »

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Peter Thiel's Zero to One Might Be the Best Business Book I've Read - The Atlantic
The AtlanticPeter Thiel's Zero to One Might Be the Best Business Book I've ReadThe AtlanticInto this fog of fuzzy-headed nonsense, Peter Thiel's new book, Zero to One, shines like a laser beam. Yes, this is a self-help book for entrepreneurs, bursting with bromides and sunny confidence about the future that only start-ups can build. But much ...
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Oct 23

Your Business 2013

An uninspired entrepreneur is nothing but a dry old log floating aimlessly in a river. To be good at what you do, and to be wildly successful in your business you need to be inspired. What better time to jumpstart your business new year with some great inspirational business related quotes to help you and your online business move successfully towards the direction that you have always wanted?
Be inspired and let your inspiration motivate you to a great year. Here are some great quotes that you can use to pick yourself up when you are feeling down, or if you just need some extra fire in you to get your day started.

“When we started this company a few years ago, we never expected to be here.” ~ by YouTube Founders

Indeed, we can never tell the future or should we try to. Building business is a process, and it may take years to get to a point when you know that you have thoroughly succeeded. It’s much like the process of building a house where you need to lay 1 brick as good as you can at a time and you continue to do that until you get your house done.

They say Rome is not built in 1 day, but it can be built. So you should heed the quote from these YouTube Founders where they were not aiming to for a successful outcome, but instead their main aim was to build a video sharing site that everyone would love. It is from their passion and their true care for the general public that got their site famous, and that’s when they made more money that they could ever dream off.

“Don’t work for money; make it work for you.” ~ by Robert Kiyosaki

Many of us in the internet marketing circle are actually trapped with too much work. Those who are smart enough got out by outsourcing the workload. This frees a lot of time for you to manage and focus on the more important stuff instead of doing work that takes up a lot of your energy and time.

Use your money and make it work for you. It is very important for you not to become a slave of your own business so that you can continue to love what you are doing and earn a great income from it as you go along.

“You can have everything in life you want, if you will just help other people get what they want.” ~ by
Zig Ziglar

Perhaps the best way to make money online is selling information products. It could be a product of your own, or it could be an affiliate product. The important thing for you as a business owner is that the products that you are selling or promoting should be genuinely helping others getting their problems solved and helping other people get what they want. This way, your reputation will rise, your conversion rate will increase, more people will give you their hard earned money and lastly, you will be able to sleep well at night.

The best part in this is that not only will you be able to earn money and get wealthy, you will earn a lot of respect and would will get a lot of thank you notes and emails as well. Sometimes, these appreciations that you get is often worth a lot more in many ways.

“The key to success is to focus our conscious mind on things we desire not things we fear.” ~ by Brian Tracy

Too many times when we are working in our business, we get distracted, and we begin to focus on the negative thoughts. We begin to worry and fear will consume us as we begin to be doubtful if whatever efforts that we’ve put into a certain product will fail us or not. This negativity is not productive and will often cause people to give up half way or at the first sign of failure.

What you should be doing is to stay positive and constantly focusing on the things that we desire (success or money perhaps?). This way, we can be rid of our fears and complete the project as soon as possible. With a very positive attitude, even when we are met with a failure, we will be able to pick ourselves up pretty easily and move on to the next project until we finally succeed.

“Whenever you see a successful business, someone once made a courageous decision” ~ by Peter Drucker

Being the head of a business often means we have to be constantly making decisions. Often times, we are faced between a difficult situation where we have to make a hard decision. Sacrifices had to be made in order to get to your goals and with proper decision making, you can be sure that you will be able to move your business forward every single time.

Learn to be a good decision maker in your business and try to find out what others who have succeeded before you would have done in your shoes. Your decisions will affect the outcome of your success directly.

“Leadership is doing what is right when no one is watching.” ~ by George Van Valkenburg

As a business owner who works alone at home, there is nobody there to tell you what to do. You are your own boss, and you need to be able to perform without needing others to tell you to do so. It is very easy to be lazy and slip into your bed when you should be busy trying to get more traffic to your offers. It is very easy to turn on the TV or browse endlessly on YouTube or Facebook when you should be trying hard to get your conversion rate of your product higher.

The best thing you can do for your business is to lead yourself to work and shine when no one is watching. If you are able to do that, you are ready to take your business to the next step and soon you will see the fruit of your labor and you can finally enjoy the wealth that you’ll be making.

This video is about the very important topic of Strategy; an often-overlooked, and yet vitally important aspect of starting a successful online business. Get this right and you will be on the right track when it comes to selling your own products and services. Even as an affiliate marketer, you need to address this topic; you need to know who you are and what you stand for – all a part of your vision – and then you can get into planning how to achieve it.

Make Your Business Easier From 2012 to 2013

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UPDATE 1-MOVES-Barclays revamps FIG coverage following Appen departure - Reuters
UPDATE 1-MOVES-Barclays revamps FIG coverage following Appen departureReuters(Adds detail on clients' needs, updates Davey quotes). By Aimee Donnellan. LONDON, Oct 23 (IFR) - Barclays is revamping its financial institutions group business for the second time in under two years, appointing Ben Davey as the sole head of financial ...and more »
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Oct 23

Internet Marketing

Internet Marketing is a billion-dollar industry. It has skyrocketed from just the plain old internet where there is only IRC and some weird colored website into a whole new industry where a lot of people make a living online. The appeal to internet marketing is so great that a lot of people quit their day job to seek for a better opportunity online. It is so appealing in fact, that a lot of people who are desperate for cash have also been trying their hands on internet marketing hoping to earn some quick cash.

The Future of Internet marketingIn fact, Internet marketing has been going on for so long that it has actually survived a few recessions and there have been no signs of slowing down. If there was anything at all, recessions actually boosted the internet marketing growth because people are seeking refuge on the internet and looking for alternative ways to make money during the recession. With the industry booming at such a rapid pace, the question then lies in what is in store for us in the future on online marketing.

Below are some of the predictions made by expert internet marketers

Blogs Will Still Be The Most Powerful Branding Tool.

Blogs when used right can be the perfect branding tool to your online business. This is the case right now and more and more large companies are jumping into the Blogging world to further enhance their branding. It is no longer just the go to tool for Small companies anymore but instead you will see big brands with their own blogs today.

Hence in the future Blogging would become the core to branding online and there is no sign of this trend stopping any time soon. If you do not have a blog yet and you plan to create a strong brand surrounding you and your business, make sure to get that blog up early!

How well your customers do matters.

What this means is that today you could be selling an information product in the fitness niche. Hence it is important for you to be as fit as you can and you need to show people that you are successful in order for people to believe in you.

However, in the future your success might not be such an important factor anymore. Instead, it will matter only if your customers make it into the ‘fit’ zone or not. If you are able to constantly produce results in your customers, that’s where you will be sure that your business will survive in preparation for the cut throat competition that you will face in the future

The End Of Expensive Ebooks.

The end is near even now for Expensive ebooks that sells for $97. Nobody is going to pay that much for a mere ebook anymore. In fact, the norm these days seems to stick at $7, $37 or at most $47 ebooks. Charging any more than this can easily mean your demise and failure in your eBook campaigns. However, in some niches where the competition is low, a higher priced ebook can still be sold but not in a niche that has a lot of demand and competition.
Say good bye to expensive ebooks. Instead in the future you might be required to sell a real product that is well built such as a video course and even then these products won’t be able to sell at high price unless you are giving a tremendous value and unless you have the strongest branding and marketing strategies. Ebooks will become the marketing tool to help you get more traffic and trust to your products so learn to adapt from this day forwards.

Live training and events will be the focus.

Because people are tired of losing money and failing from mere ebook instructions, more and more people will start looking into a ‘real’ training course and mentorship to ensure success. Nobody wants to be that common failure so even if it might cost a lot more money. Hence, in the future, people will be more than willing to spend for seminar events or personal training so that they can actually make real money instead of paying for ‘fake’ dreams that will never happen.
If you have not started to build your business into one that gives live training, then you should slowly adapt to this strategy now. Start while you are ahead and show the world results that cannot be matched. The branding and money that you get out of this will be worth your while.

All in all, internet marketing is looking good right now and the future has a lot more in store for us. The amount of people making purchases online will increase to unbelievable heights. In fact, the internet might even replace televisions and the people that does online for long hours will increase.

The internet is going to be where the big money is but the problem lies in weather or not you will be able to get enough trust to get people to pay you for your goods. Changes will be made and people will have to adapt in order to survive. And more importantly of all, your current skill sets will not be sufficient so stay sharp and learn new tricks for your business. Sacrifices have to be made and you will surely be able to be a ‘someone’ in the future of online businesses.

Internet Marketing

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The future health of the internet comes down to ONE simple questionu2026 - Register
RegisterThe future health of the internet comes down to ONE simple question…RegisterAnalysis When was the last time you gave any thought to how the internet actually works? Despite the extraordinary and never-ending growth in people and devices that connect to the internet every second of every day, we have never seen the equivalent ...and more »
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Oct 23

A Squeeze Page

When it comes to marketing online, a big chunk of the puzzle lies in how to get traffic to your product or a squeeze page offers without having to spend too much money upfront. One of the consistent answers to this question seems to be related to forum marketing and rightfully so too because a forum is usually based on a niche topic and you can easily find your target market on a related forum of your niche.

Picking a niche to add a squeeze page offer.

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4 Simple Steps for Keeping Every Dollar You've Earned in Your Pocket - Entrepreneur
Entrepreneur4 Simple Steps for Keeping Every Dollar You've Earned in Your PocketEntrepreneurThe one color that resonates with all self-employed professionals is the color green -- everyone likes making money. I'm not here to preach about how to get new business, because these days it seems like there's a new lead-generation tool popping up ...and more »
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Oct 23

“Loyaltepays Get Money24Seven to SHARE the info YOU like!” Twitter

Who would have thought that the ever popular Twitter social network’s site can be used a s a spy tool right? Well, we are here to tell you that you can in fact use Twitter to spy on your competitors and it is pretty much a very legal thing to do.

Observe these ways that we share below.

Follow your competitors.

On twitter, you can choose to follow your competitors and your competitors will not mind it at all. By doing this you can watch their every move that they do on twitter and learn what they have been up to lately. Just by doing this you can gather a lot of precious Intel on what they have been doing or what they are planning to do. You can then make your move based on the Intel gathered.

Hey… all’s fair when it comes to war right?

The beauty of it all is that you do not even actually need to follow your competitor directly. All you need to do is to create a private twitter list and add your competitor’s twitter account or accounts onto this private this. This way, you will be able to get all the latest news and updates from them and by doing this you will be able to catch their business strategies and learn their every move.

Stalk their replies.

What we are indicating here is merely to monitor and learn what they do on their @replies to some of the questions your competitors might get. When you do a search of your competitor’s username, you will be able to see what everyone has been saying about your competitors.

Again by spying on this, you will gather some of the most precious Intel about your competition. If people are praising their products, you can learn what others like about your competitor’s product and try to implement it into your own product. This way, you can take away all the bad things that people stay away from and improve your products with knowledge on what people adore.

Using this method you can even locate all the suggestions and questions that the general public might have on your competitors and using this super important Intel that you have gathered you can instantly create a F.A.Q sheet for your own product so that you can educate your own customers more effectively about your own product.

Now that you know how to do this to your competitors, you can also use this method to do a search on your own twitter username and find out the same kind of information that you need to further improve your own product and services. Here’s where it gets tricky. You can monitor your competition and see if they are tending to all the questions that have been asked. If they are missing out on some of the replies, you can jump at this opportunity and answer the questions that are being asked, and this could help you funnel some traffic back to your own site. If your product is proven to be better, you will see that people will start buying you product instead.
More information from their followers.

There’s a service out there called Tweepi where you can actually use it to spy on your competitor’s followers. This service is simply remarkable. It is remarkable because you can use this service to find out a list of their followers and learn more about their biggest fans. You can then try to approach them manually, or you can even compare the statistics you have on your competitors with your own.

Another great service you can use is a service called Twitter counter. This service literally tells you how fast your competitor’s followers are growing, and this gives you a rough idea of how healthy your competitor’s growth is compared to your own.
Using these tools and services you can approach your competitor’s main influencers and with proper relationship building, you might even be able to win them over in favor of you and get them to start helping out in spreading the words about your business. You can even strike out some special deals with them so they can get some sort of extra benefits if they choose to help your business instead.
Other social networks

All your social secrets are mine! Yes, many twitter users actually connect their twitter account with other social network accounts such as Facebook or YouTube. What this means to you is from their Twitter account alone you will also be able to find out their other strategies that they have been using on other social network platforms.

The next logical thing you can do from here is to make sure you and your business is not left behind, and you should try to do the same thing they are doing and improve on what they have been doing on other social networks.
Check out their blog posts
Again via their twitter account, you should be able to gain access to your competitor’s blogs or articles that they have published. From these articles and posts you can find out what are the main focuses of your competitors and if they are doing the right thing.

Obviously not everything that your competitor is doing would means that it is working. Some strategy that they are implementing could be harming their business and even they do not know about it. Hence it is up to you to filter out the information that you have gathers through your own snooping around and try to put what works into your own business and weed out the bad things that harms your own business.

If you keep doing this to most of your competitors, sooner or later you will rise to the top and be the leader of the industry. This is all good, but you should never stop growing from there because just as you can spy on your competitors, you must understand that they could be doing the very same to you right this moment!

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Network Better by Thinking Like a Spy - Lifehacker
Network Better by Thinking Like a SpyLifehackerWhen you're in the person to do some networking, you want to make your effort count. Doing a little intelligence gathering, and then using that intelligence properly, can help you make a lasting impression with the people you actually want to connect with.and more »
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Oct 23

Viral Marketing

In the beginning, e-mail was the one way that viral marketing was started. Since that long ago day, viral marketing has gone from a marketing strategy to an art form and there are many ways to accomplish the objective of creating a successful viral marketing campaign. Seven of those ways are:

1. E-mail: It was first but it is still around and still used. It is, however, getting a little harder to use as more and more government restrictions are placed on it. Still… it does work.

2. viral marketing Newsletters: This is an extension of e-mail but it a very effective tool. If you include enough timely and valuable information, a good newsletter can drive up the number of visits to your website.

3. Blogging: Providing the viral marketing tools on your website to enable bloggers to interact with one another is a terrific way to get the message about your product of service out there and being talked about. Bloggers have their ears to the ground for new products and services.

4. Chat Rooms: A chat room on your website can and does encourage interaction among your customers and that can’t be a bad thing. Also, you can use the chat room to schedule special events like having an expert available to answer questions on a given day at a given time.

5. Tell-a-friend Script: If you add this with a statement saying that e-mail addresses supplied will never be shared with third parties, you can increase your potential customer list greatly.

6. Video viral marketing Clips: Including cool video clips on your website will keep the interest up and increase traffic.

7. Flash Games: Although they are a little costly to start, they are an extremely effective tool to get your viral marketing campaign going. Once they are launched, they require nothing more from you.

8. I’m always getting questions about our videos – what camera we use, what’s our setup, what software, etc., etc. – so here’s the answer to one of the more important questions… which is about how to deliver great content in your videos (and how to look good while you’re doing it).

Viral Marketing

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Local musicians uncover many facets of Patti Smith's musical persona - Milwaukee Journal Sentinel
Local musicians uncover many facets of Patti Smith's musical personaMilwaukee Journal SentinelGuided by curator Betty Blexrud-Strigens, each performer seemed to take on a singular facet of Smith's intricate persona. The reunited version of Die Kreuzen, perhaps Milwaukee's best-known contribution to underground rock, blasted out Smith's noisy ...
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Oct 23

Mobile Devices

Mobile devices, mobile phones and PDA’s are one of the last great frontiers of viral advertisement opportunities. However, we have become experts at filtering everything, our air and water, our e-mail and pop-ups, and our mobile devices as well. We are good at filtering.

The very idea of unwanted advertising streaming through our Blackberries is abhorrent. are the ultimate opt-in medium and, therefore, a great way for marketers to connect with users…if that’s what the users want. “WANT” is the key word here. How should marketers approach the medium?

There are three mobile devices main ways to achieve this. They are:

1. Offer exclusive content. Anyone can offer mobile devices ring tones. It’s the unique content, such as exclusive mobile images of new brand concepts, that drives interest and calls them out in other media like e-mail campaigns, newsletters, websites, etc. So a wireless campaign is most effective when it offers exclusive content for wireless devices.

2. Make it useful and timely. Think about what would be handy and helpful to have on a mobile device. Last year, for example, Food Network enabled Sprint customers to download shopping lists for their Thanksgiving dinners. There was a lot of “Sprint-envy” going around among non-sprint customers.

3. Clearly define objectives. Usually, one of two business objectives drives successful mobile experiences: incremental revenue of mobile devices brand intimacy. On the intimacy factor, a text message usually takes priority over almost any other form of communication. Why? Because we haven’t yet been saturated with mobile spam, and this is what causes us to prioritize wireless messaging over voice.

Mobile marketing has been out there for a while but we marketers have new territory to explore. Video offers fantastic opportunities for engagement. Consumers already bypass their filters for highly useful or entertaining content and will do so for rich exclusive, compelling content.

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