Social Media Marketing
Social Media Marketing – The 10 Social Media Laws of Facebook Businesses today are acknowledging the powerful dynamics of social media marketing to leverage on its features and techniques to boost company image and bottom lines. However, smart businesses should delve deeper on social media marketing to secure optimal results.
1. Law of Visibility
Every modern business that wants to be a market leader in its industry must be visible on the Internet. The Facebook is an excellent platform to park in for a prominent web presence as it is visited by millions of consumers every day.
It is easy to convey any business message through Facebook. Hence, time is needed to get on Facebook and interact with the hordes of consumers online. It is necessary to have a “Facebook blueprint” that ensures quality time spent on Facebook to befriend someone new or touch base with acquaintances and associates.
It is imperative to upload a sufficient amount of pictures and relevant content every week to stay visible and remembered on Facebook. The Law of Visibility on Facebook demands the user or business owner to be SEEN and PRESENT on Facebook every day.
2. Law of Powerful Profile
The Facebook profile is a very powerful tool which must be manipulated to attract the right audience to be interested in the party. Other Facebook consumers would check out the Facebook profiles of individuals before adding them on their social media list.
The Facebook profile must contain interesting information about the individual to draw others closer and strike a strong relationship. However, a powerful profile is not solely based on its contents but what is does. The Facebook profile must be dynamic to interest the reader to get to know the profile owner with a positive action.
3. Law of Impactful Wall
The Facebook Wall is a very dynamic spot where a simple message can be splashed to make a strong impact. This wall is deemed as an important communication utility unlike the email. The Facebook Wall allows a “Brick-by-Brick” buildup of message that would raise the curiosity of the readers and prompt their response towards the message creator.
The Facebook Wall can be in text, graphics or video form depending on the message creator. Every event in life can be posted on the Wall to make a strong impact. The Wall is an excellent space for any individual who wants to be seen and heard across the Internet without being at many places.
It is a great Billboard to update one and all of the deepest emotions, thoughts and events in one’s life.
4. Law of Networking
Any individual or business can be part of Facebook and its extensive network that connects millions of members worldwide. There is always an easy access to any member of Facebook through this well established and facilitated network.
The dynamic Facebook structure allows an individual or business company to ‘meet up’ with thousands of people or leads in their Facebook network without incurring extra cost or time. A simple click on “settings” and “network” will open up doors of opportunities to secure more leads to business and build new bridges with new leads.
5. Law of Notifications
One significant social media marketing tool on Facebook is applying the available Facebook notification utility. This option is an integral tool of Facebook under “email” section. The notification option comprises people who are linked to the individual or business owner through tags, links and contents.
It is important to respond to the Facebook notifications to appreciate the list of followers or supporters in order to keep connected with them. Listings under notifications offer a treasure groove of potential leads for business opportunities.
6. Law of Link Lines
An interesting link on the Facebook can go viral in reaching untold audience in just minutes. Hence, it is not surprising that the Facebook link feature is highly sought after and well applied.
The link creator can post any link on the home page as the latest news feed. Businesses may capitalize on this feature to post a relevant business product image or incorporate a LIVE link on their services or product.
Interesting links would always gain approval and further forwards to reach a wider audience in minutes. This is excellent exposure for businesses that want to expand their web presence and circle of influence. It takes only a minute or less to send out interesting links to a host of individuals who would forward the links to their circle of influences to reach a wider audience for the web business.
7. Law of Groups
Web businesses that want to widen their circle of influence and leads must join Facebook groups. There is extreme power in Facebook groups where exposure, and more exposure, is bestowed on the members.
Initiative web business sites can start their own Facebook groups and invite potential leads to join where business updates and offerings can be easily disseminated to benefit the business. Web businesses that form their own Facebook groups can facilitate as administrators to control the group and contents disseminated to benefit the company.
8. Law of Events Attendance
Although the Facebook is an online social media, it is possible to mingle with the members at various events organized by different FB groups. The more events one attends through Facebook, the more business opportunities are generated for the company.
A Facebook event attendance opens a learning opportunity where new information can be reaped with a lucrative networking possibility to increase leads and enhance relations. Millions of people can be informed quickly and cost effectively to ensure an open door of high business potential for any business.
9. Law of Multimedia
It is important to include multimedia features in Facebook as people relate to photos, pictures, images and videos more readily than just text. Pictorial presentation is most preferred on Facebook where individuals can be ‘tagged’ for identification.
Tagging individuals in a photo is a form of identification with those who are in the circle of influence.
10. Law of News Feed
Social media marketing news feeds on Facebook is a dynamic feature which all businesses must learn to apply appropriately. This is a great vehicle for businesses to gain further exposure on the web with a prominent display of the brand information on the front page.